Technical Marketing Automation Specialist

6 days ago

Mysore, Karnataka, India beBeeAutomation Full time ₹ 15,00,000 - ₹ 20,00,000
Role Overview

The ideal candidate will be a highly skilled technical professional with a strong background in marketing automation and experience working with cutting-edge Adobe Experience Cloud solutions.

Key Responsibilities:
  • Develop, configure, and maintain Adobe Campaign v8 including data models, workflows, and multi-channel campaign execution (Email, SMS, Direct Mail).
  • Design and implement complex segmentation and personalization strategies.
  • Integrate Adobe Campaign with multiple systems, including Adobe Experience Cloud, CRM Systems, and External Systems.
  • Troubleshoot and resolve campaign execution, delivery, and tracking issues.
  • Conduct A/B testing and performance analysis to optimize campaign outcomes.
  • Ensure compliance with industry best practices, including GDPR and CCPA.

Requirements:

  • 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8.
  • Strong understanding of Email marketing, CRM systems, and customer journey orchestration.
  • Preferred candidate should be Adobe Certified Expert (ACE) in Adobe Campaign.
  • Experience on channel configuration including Email, SMS, Direct Mail, etc.
  • Working knowledge of Relational Database Management Systems (RDBMS).
  • Proficiency in JavaScript, SQL, and XML for customization and automation.
  • Strong integration expertise using API, Batch, CRM, and FDA for seamless data flow between systems.
  • Knowledge of HTML/CSS for email template development.
  • In-depth understanding of marketing operations and email deliverability best practices.
  • Exposure to other Adobe Experience Cloud products.
  • Well-versed in data privacy regulations and industry best practices.
  • Strong analytical & problem-solving skills.
  • Excellent communication skills.

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