AdTech Growth Expert

2 days ago


Gandhinagar, Gujarat, India beBeeMonetization Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title:

AdTech Strategist

Our organization is seeking an AdTech Strategist to drive revenue growth through optimizing technology, integrations, and yield strategies in the programmatic ecosystem.

Key Responsibilities:

  • Develop and execute strategies to maximize yield across programmatic channels.
  • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes.

AdTech Integrations:

  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions.
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.

Platform & Infrastructure Ownership:

  • Manage and optimize ad server configurations.
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.

Innovation & Experimentation:

  • Stay ahead of industry changes.
  • Run controlled experiments and scale successful ones.

Requirements:

  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem.
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.


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