
AdTech Growth Expert
2 days ago
Job Title:
AdTech StrategistOur organization is seeking an AdTech Strategist to drive revenue growth through optimizing technology, integrations, and yield strategies in the programmatic ecosystem.
Key Responsibilities:
- Develop and execute strategies to maximize yield across programmatic channels.
- Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
- Analyze inventory performance and recommend structural changes.
AdTech Integrations:
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions.
- Ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform & Infrastructure Ownership:
- Manage and optimize ad server configurations.
- Develop scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation:
- Stay ahead of industry changes.
- Run controlled experiments and scale successful ones.
Requirements:
- 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
- Strong understanding of the programmatic ecosystem.
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mWeb, and app monetization dynamics.
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