Programmatic Media Executive

5 days ago

Lucknow, Uttar Pradesh, India beBeeDigital Full time ₹ 12,00,000 - ₹ 18,00,000

Programmatic Media Manager

We are part of a leading media and advertising agency holding company.

Description:

  • Lead day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms.
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met (delivery, performance, revenue goals, etc.)
  • Work with the team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.

Responsibilities:

  1. 4-6 years of relevant experience in managing programmatic campaigns for large clients.
  2. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  3. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  4. Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  5. Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  6. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Bonus Points:

  • Familiarity with data visualization tools.
  • Aptitude for learning new technologies.

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