Digital Media Planner

7 hours ago

Lucknow, Uttar Pradesh, India beBeeBrand Full time ₹ 30,00,000 - ₹ 60,00,000
Branding Campaign Strategist

Location: Bengaluru

Experience: 3-5 years in digital media planning and buying.

We are seeking a strategic and experienced media buyer to lead our branding campaigns.

The ideal candidate will have experience managing high-budget campaigns, leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.

Key Responsibilities:

  • Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms.
  • Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception.
  • Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives.
  • Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery.
  • Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact.
  • Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.
  • Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning.

Must-Have Qualifications:

  • 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns.
  • Proven ability to manage large budgets and deliver measurable brand outcomes.
  • Deep expertise in Google Ads for branding purposes.
  • Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics.
  • Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.
  • Exceptional storytelling and presentation skills – ability to translate complex results into actionable insights for leadership teams.
  • Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools.
  • Prior experience working in media agencies on digital executions.

Preferred Skills:

  • Experience in FMCG/D2C categories or working with digital-first consumer brands.
  • Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies).
  • Strong negotiation skills and experience managing vendor/platform relationships.

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