Campaign Strategist

23 hours ago

Lucknow, Uttar Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 15,00,000
Programmatic Buying Specialist

We are seeking a seasoned Programmatic Buying Specialist to develop and execute effective digital marketing campaigns.

Main Responsibilities:

  1. Design and implement comprehensive digital marketing strategies across multiple channels, including DV360, Google Ads, and other platforms.
  2. Manage app campaigns on DV360, optimizing for reach, install, and conversion rates while ensuring seamless integration with App Analytics platform.
  3. Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and data exchange between platforms.
  4. Collaborate with internal teams to establish tracking mechanisms and ensure successful campaign execution.
  5. Oversee client account management responsibilities for display/TrueView/video/search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  6. Monitor daily and monthly account metrics, including budget allocation, campaign pacing, lost bidding, impression share, and other key performance indicators, to inform optimization strategies.
  7. Prioritize creative design support by providing ideas for compelling copy and graphical ad templates, encompassing VAST, Rich Media, HTML5, and static display creatives.
  8. Foster alignment with clients/presenting officers by communicating campaign achievements and aligning results with predefined objectives.
  9. Generate actionable reports at three stages of the campaign: pre-launch, during, and post-audit analysis of advertising accounts to identify gaps in existing structure and targeting.
  10. Develop and manage programmatic campaigns to achieve optimal results.
  11. Analyze performance across digital channels and focus on driving performance-based campaigns.

Required Skills:

  1. Programmatic Buying (Intermediate)
  2. Experience working on DV360
  3. DV360 Certification

Preferred Skills:

  1. Google Campaign Manager (Intermediate)
  2. Digital Marketing

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