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Digital Performance Manager
2 weeks ago
Location: Calicut (On-site / Hybrid)
Package: ₹8 – ₹12 LPA (based on experience and fit)
Job PurposeLead a performance marketing department, owning the full lifecycle of paid marketing from strategy to execution, team management, client communication, and creative collaboration to drive measurable business outcomes.
Key Responsibilities- Portfolio Management
- Strategically manage a portfolio of performance marketing clients (D2C/eCommerce preferred).
- Define goals, allocate budgets, and build full-funnel strategies.
- Ensure consistent results in terms of ROAS, CAC, and LTV growth.
- Lead and mentor a team of media buyers and performance marketers (2–5 team members).
- Establish SOPs, QA processes, and weekly reviews.
- Hire, onboard, and upskill team members.
- Act as the primary point of contact for performance marketing clients.
- Build trust through clear reporting, proactive communication, and strategic advice.
- Conduct monthly/quarterly business reviews (QBRs) with key clients.
- Collaborate with the creative and content teams to influence ad design, messaging, and funnel flow.
- Translate performance data into creative insights (e.g., best-performing hooks, formats).
- Suggest A/B tests across visuals, ad copy, CTAs, landing pages, etc.
- Use GA4, Meta Ads, Google Ads, and custom dashboards to track and optimize campaigns.
- Own budget pacing, bid strategy, and daily optimizations.
- Implement automation rules, scripts, or tools for efficiency.
