Digital Performance Specialist

6 hours ago

Kozhikode, Kerala, India beBeeWebOptimization Full time ₹ 8,00,000 - ₹ 15,00,000

About Us

We're seeking a skilled Website Optimization Specialist to join our team. This is an exciting opportunity for a detail-oriented and technically skilled professional to make a significant impact on our digital presence.

In this newly created role, you'll be responsible for maintaining and improving our custom WordPress website. You'll work closely with the marketing team to publish and optimize new content, manage site updates, and improve user experience.

This is not a drag-and-drop role – our site runs on a fully custom-built WordPress theme, and you'll work directly with template files, functions, and custom fields to execute updates. Your expertise in HTML, CSS, and PHP will enable you to implement efficient solutions and optimize performance.

The successful candidate will have 3+ years of experience managing WordPress sites with custom themes, solid understanding of PHP, and proficiency in analytics tools like GA4. If you're a proactive problem-solver with a keen eye for detail, this is the perfect opportunity to grow with our team.

Responsibilities:
  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the marketing team to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., HubSpot forms, Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using analytics tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
Requirements:
  • 3+ years of experience managing WordPress sites with custom themes.
  • Proficiency in HTML, CSS, and basic JavaScript.
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity, and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
Benefits:

As part of our fast-moving marketing team, you'll play a critical role in shaping our digital presence and driving conversions. You'll own the website stack, work closely with design and content teams, and have real influence over how our brand shows up online.

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