Digital Advertising Specialist

1 day ago

Kozhikode, Kerala, India beBeeDigitalAdvertising Full time ₹ 4,50,000 - ₹ 7,50,000
Job Title: Digital Advertising Specialist

Description:

We are seeking a highly skilled Digital Advertising Specialist to join our team. As a Digital Advertising Specialist, you will be responsible for managing and optimizing digital advertising campaigns across various platforms.

About the Role:

  • Develop and implement digital advertising strategies to achieve business objectives.
  • Analyze campaign performance data to inform future marketing decisions.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
  • Stay up-to-date with the latest industry trends and platform updates to optimize campaign performance.

Key Responsibilities:

  • Plan, set up, launch, and optimise campaigns on Google Ads and Meta Ads.
  • Build and maintain account structures that support efficient testing and long-term scale.
  • Set up, test and maintain conversion tracking across platforms (GA4, Meta, Google Ads).
  • Troubleshoot and refine attribution setups.
  • Work with Shopify integrations, conversion APIs, and tagging systems (GTM etc.).
  • Manage budgets, bids, ROAS targets, and pacing.
  • Optimise for CPL, CPA, or ROAS depending on client goals.
  • Use a mix of data and creative testing to improve results over time.
  • Create short Loom videos to explain strategy, wins, or performance issues.
  • Prepare reports with clear, meaningful insights (not just charts).
  • Bring ideas to internal calls on client performance, rather than just reporting what happened.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in digital advertising, preferably in a senior role.
  • Expert knowledge of Google Ads, Meta Ads, and other relevant advertising platforms.
  • Strong analytical skills and ability to interpret complex data sets.
  • Excellent communication and project management skills.
  • Familiarity with Shopify integrations and conversion APIs.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and growing company.
  • Collaborative and supportive work environment.

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