Digital Marketing Manager

5 days ago

Kozhikode, Kerala, India Montzo Life Fashion & Retail Full time ₹ 4,50,000 - ₹ 5,00,000 per year

Position Summary

We are looking for a strategic and performance-driven Digital Marketing Manager to lead and execute comprehensive digital campaigns across Montzo Life's family of fashion brands. This role is pivotal in driving growth through performance marketing, email, paid social, SEO, and analytics. You'll work cross-functionally to amplify brand equity, optimize digital touchpoints, and convert audience engagement into measurable results.

Key ResponsibilitiesDigital Strategy & Execution

  • Develop and manage multi-channel digital marketing strategies (paid media, email, SEO/SEM, affiliate, display) to drive traffic, conversion, and customer retention.
  • Collaborate with brand marketing leads to align digital campaigns with seasonal launches, product drops, and promotions.
  • Execute and manage paid digital campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, and others.

Performance Marketing

  • Own the day-to-day performance marketing efforts, including budget management, bid strategies, A/B testing, and campaign optimization.

Email & CRM

  • Oversee email marketing and lifecycle campaigns, in coordination with content and CRM teams.
  • Segment and personalize customer journeys to boost engagement and retention.

Analytics & Reporting

  • Track, analyze, and report on performance metrics using tools such as Google Analytics or similar.
  • Monitor digital trends, competitor strategies, and platform updates to ensure continuous optimization.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 4 years of experience in digital marketing, preferably in fashion, beauty, or e-commerce.
  • Proven experience managing performance campaigns with strong ROI results.
  • Deep knowledge of platforms including Meta Ads Manager, Google Ads.
  • Strong analytical mindset with experience translating data into strategy.
  • Familiarity with fashion retail cycles, digital product launches, and consumer behavior.
  • Ability to manage multiple brand identities and priorities simultaneously.

Job Types: Full-time, Permanent

Pay: ₹45, ₹50,000.00 per month

Work Location: In person

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