Food Brand Marketing Lead

5 hours ago


Thoothukudi, Tamil Nadu, India beBeeMarketing Full time US$ 3,00,000 - US$ 6,00,000

Job Title: Marketing Executive

Dil Brands is a company that creates and operates virtual brands focused on fulfilling daily meal requirements in India. Through its virtual brands, Dil helps small and medium-sized restaurants increase their asset utilization.

We are looking for a passionate and creative professional to support the marketing efforts of our food brand. The ideal candidate will help drive all planning, project management and execution for campaigns being built by the marketing team to drive awareness, customer engagement, and sales through digital channels.

  • Execution efficiency and a willingness to achieve results
  • Assist in creating and executing marketing campaigns to promote food products across various platforms
  • Assist on photo shoot video shoots as needed for campaigns
  • Work closely with business teams to develop promotional strategies and product positioning
  • Agency identification and vendor management to ensure seamless campaign execution
  • Coordinate in-store promotions, tastings, food festivals, and trade events
  • Monitor and analyze the performance of campaigns using tools like Google Analytics
  • Engage with food bloggers and content creators to boost product reach
  • Conduct market research to identify trends, consumer preferences, and competitor activity

Requirements:

  • Bachelor's degree in Marketing, Business, Food Technology, or a related field
  • 6 months-1 year experience in a marketing role, preferably in the food, FMCG, or startup ecosystem
  • Familiarity with digital marketing tools and platforms (Instagram, Facebook, Google Ads)
  • Excellent execution, timeline management, and communication skills
  • A creative mindset with an understanding of current food trends
  • Ability to multitask and work in a fast-paced environment
  • Willingness to work long hours expected in a startup ecosystem

Preferred Qualifications:

  • Experience in food product marketing, QSR (Quick Service Restaurant), or FMCG
  • Basic knowledge of food photography or coordination with content creators
  • Experience working with food aggregators (Zomato, Swiggy, Amazon Foods)


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