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Lead Marketing Strategist

3 weeks ago

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Job Title: Brand Executive

We are seeking a highly skilled Brand Executive to join our team. This is a hands-on role where you will be instrumental in executing our marketing strategy, managing our digital presence and driving brand growth.Key Responsibilities:
• Develop and execute comprehensive brand marketing strategies.
• Ideate, manage and launch micro-level to full-blown campaigns from concept to completion.
• Manage all social media platforms including content creation and scheduling.
• Respond to social media inquiries and engage with our community.
• Serve as the primary point of contact for external agencies and consultants.
• Approve designs, content and paid media creatives to ensure brand consistency.
• Coordinate and manage content shoots with hired teams.
• Conduct daily analysis using data from Meta, Google and other analytics platforms.
• Track key performance indicators (KPIs) for all marketing initiatives and prepare performance reports.
• Maintain and allocate paid media budgets.
• Collaborate with hired agencies on keyword research and SEO blog approvals.
• Update and manage product content on our websites to ensure it is accurate and engaging.
• Create basic in-store content and marketing materials to enhance the customer experience.Required Skills and Qualifications:
• Minimum of 2-3 years of experience in brand marketing or a similar role.
• Proven experience managing social media accounts and paid media campaigns.
• Strong understanding of brand management principles and digital marketing trends.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively with agencies and internal teams.