Digital Marketing Strategist

11 hours ago


Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
About Us

We are a direct-to-consumer brand transforming women's wellness in India.

Our mission is to develop holistic personalized solutions for solving real problems that women face.

The Role

We are looking for a Digital Marketing Strategist to lead the marketing initiatives for our D2C channel. The goal is to drive engagement, repeat purchases, and position the website as the preferred shopping destination.

Key Responsibilities:

  • Develop and execute multi-channel marketing campaigns across digital channels.
  • Conduct user research and gather insights from surveys, interviews, and data analysis to optimize marketing efforts.
  • Collaborate with cross-functional teams to align research findings with marketing strategies.
  • Determine the level of marketing amplification required and finalize creative briefs.
  • Track key performance indicators (KPIs) such as adoption rate, engagement, and retention.

Qualifications:

  • Proven track record of leading go-to-market strategies for new features or products.
  • Experience in B2C preferably D2C brands.
  • Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies.
  • Experience in using data research to craft targeted marketing strategies.
  • Strong ability to develop compelling messaging narratives for diverse user segments.

We Offer:

  • A dynamic and innovative work environment.
  • Opportunities for growth and professional development.


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