Digital Marketing Strategist

5 days ago


Ahmedabad, Gujarat, India Jitendra Consulting Group Full time

At Jitendra Consulting Group, a rapidly growing and reputable company offering services like company formation, auditing, business advisory, VAT, and compliance services, we are seeking an experienced Digital Marketing Specialist with a minimum of 5 years of experience in Google Ads targeting international markets.

Key Responsibilities
  • Develop effective PPC strategies to boost traffic, conversions, and revenue for the company's online advertising campaigns.
  • Stay updated with the latest Google Ads trends, AI advancements, and industry best practices.
  • Conduct keyword research, audience targeting, and competitor analysis to identify high-impact opportunities.
  • Create and manage Google Ads (AdWords) campaigns, including search, display, video, shopping, and remarketing campaigns.
  • Optimize ad copy, landing pages, and ad extensions to enhance click-through rates (CTR) and quality scores.
  • Monitor and analyze campaign performance data, identifying trends, insights, and areas for improvement.
  • Continuously A/B test ad creatives, landing pages, and bidding strategies to maximize campaign performance.
  • Effectively manage budgets, allocate spend across different campaigns, and ensure cost-efficient campaign performance.

To excel in this role, you should possess:

  • Proven experience as a PPC Expert or Google Ads Expert with a track record of successful campaign management.
  • Proficiency in AI tools such as Google Ads Smart Bidding, Performance Max, ChatGPT, or other AI-driven ad optimization software.
  • Familiarity with AI-driven automation in PPC campaigns (scripts, AI bid strategies, predictive analytics, etc.).
  • In-depth knowledge of Google Ads platform and other PPC advertising platforms (e.g., Bing Ads, Facebook Ads).
  • Experience with international PPC campaigns.
  • Strong analytical skills and the ability to derive actionable insights from campaign data.
  • Familiarity with tools such as Google Analytics, Google Tag Manager, and other PPC management platforms.
  • Excellent communication skills to effectively interact with internal teams.
  • Ability to work independently and efficiently in a remote/hybrid work environment.

Candidates with Google Ads certifications will be at an advantage. Knowledge of SEO and how it affects PPC performance is also beneficial.



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