Healthcare Digital Marketing Strategist

5 hours ago

Mysore, Karnataka, India beBeeDigitalMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Summary:

We are seeking a skilled Digital Marketing Specialist to drive patient acquisition and brand visibility for healthcare services. The ideal candidate will possess expertise in planning, executing, and optimizing paid campaigns across digital platforms.

  • The successful applicant will have a strong understanding of patient acquisition funnels, healthcare compliance, and the ability to build trust-driven campaigns that deliver measurable ROI.
Key Responsibilities
  • Purpose
    • Develop and manage paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
    • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
    • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
    • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare regular reports.
    • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
    • Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
    • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
    • Implement remarketing & retargeting strategies to engage potential patients.
    • Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).
Requirements
  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2-5 years of proven experience in digital marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.
Preferred Skills
  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
  • Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

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