
Luxury Sports Marketing Expert
9 hours ago
The role of Senior Marketing Manager is a high-visibility position responsible for building and executing marketing strategies that strengthen the company's position as a leading premium sports travel brand.
- Strategic Leadership:
- Develop and execute integrated marketing plans that reinforce the company's luxury positioning in global sports hospitality.
- Identify opportunities to create unique luxury propositions around marquee events (Olympics, FIFA, ICC, Wimbledon, etc.).
- Define and track KPIs across lead generation, brand engagement, and customer acquisition.
- Digital Storytelling:
- Oversee brand storytelling across digital platforms with a premium, aspirational tone.
- Champion brand consistency across social media, website, campaigns, and partner channels.
- Explore influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.
- Stakeholder Partnerships:
- Internal: Collaborate with cross-functional teams to ensure integrated campaigns that convert.
- External: Manage relationships with agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.
- Content Direction:
- Lead the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, luxury travel brochures.
- Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.
- Analytics & Growth:
- Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor bench-marking.
- Provide insights to leadership on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
- Innovative Experiences:
- Curate premium brand activations around global sporting events (eg. curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).
- Collaborate on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.
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