
Drive Business Growth Through Effective Marketing
3 days ago
As a Product Marketing Manager, you will play a pivotal role in driving business growth by developing and executing effective marketing strategies.
About the Role:The ideal candidate will possess 5+ years of experience in pricing subscriptions, growth, product management, product marketing, or related go-to-market roles within B2B.
- The successful candidate will conduct market research to identify trends, customer needs, and new opportunities.
- They will also perform ongoing competitive analysis to inform product positioning and stay ahead of industry shifts.
- Develop and execute GTM strategies for new product launches and feature enhancements.
- Coordinate with cross-functional teams to ensure successful rollouts.
- Manage and optimize marketing campaigns to promote our offerings.
- Analyze campaign performance and adjust tactics to achieve pipeline and revenue goals.
- Proven track record in competitive analysis, go-to-market strategy and execution, and project management.
- Strong understanding of customer segmentation, messaging, and positioning.
- Familiarity with marketing automation platforms for campaign analytics.
- Excellent communication and storytelling skills, with the ability to collaborate cross-functionally.
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