Digital Brand Strategist

1 day ago


Mumbai, Maharashtra, India Asymmetrique Full time
Brand Planning Role at Asymmetrique

We are seeking a seasoned Brand Planner/Digital Strategist to join our team in Mumbai. If you have 3-5 years of experience and a passion for developing innovative digital marketing strategies, we want to hear from you.

Job Summary:

The successful candidate will be responsible for driving strategic brand and business objectives through effective collaboration with clients and internal teams. They will serve as a key point of integration for cross-functional strategies and ensure seamless implementation of brand plans across digital and offline media platforms.

Key Responsibilities:

  • Innovative Strategy Development: Design and implement cutting-edge online brand positioning, design, and marketing strategies to drive Share of Voice (SOV) for client brands.
  • Market Understanding: Lead research projects to gain market and consumer insights, applying findings to various brand planning frameworks like Porter's, 3Cs, BCG, etc.
  • Digital Campaigns: Participate in the development and execution of digital-first integrated campaigns to drive market share.
  • Budget Planning: Actively plan budgets to drive digital-first Brand, Creative, Paid Media, and Social ROI across all marketing channels.
  • Growth Strategies: Build, plan, and implement overall digital marketing strategies for new business pitches, contributing to the growth of existing client billing.

Requirements:

This role requires a Marketing master's degree or equivalent work experience. The ideal candidate will have:

3-5 years of experience as a Brand Planner at a Digital-first or Integrated agency.Proven understanding of all digital marketing channels, experience with online marketing tools, and best practices.Excellent client presence and ability to lead discussions with internal and external leadership.Proposal-writing and negotiation skills.Critical thinking and problem-solving, adaptability, agility, and collaboration.

Estimated Salary: ₹12 Lakhs - ₹18 Lakhs per annum



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