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Strategic Engagement Expert

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Ellore, Andhra Pradesh, India beBeeEngagement Full time ₹ 50,00,000 - ₹ 1,00,00,000

Job Role: Engagement Specialist

We are seeking an experienced professional to implement and optimize customer engagement campaigns using a leading marketing automation platform. The ideal candidate will work closely with cross-functional teams to deliver personalized messaging experiences across multiple channels.

Responsibilities:

  • Design, configure, and maintain campaigns using Liquid templating and Canvas
  • Integrate the platform with backend systems via REST APIs, Webhooks, and SDKs
  • Implement event tracking, user attributes, and audience segmentation
  • Collaborate with stakeholders to understand campaign requirements and translate them into workflows
  • Troubleshoot and optimize message delivery, personalization, and performance
  • Ensure best practices in user privacy, compliance, and data security
  • Provide technical support and training to internal teams on using the platform, enabling them to leverage it effectively
  • Other related IT projects and tasks

Requirements:

  • Bachelor's/Master's degree in Computer Science, Mathematics, Economics, Statistics, or a related field
  • 2+ years of hands-on experience working with the Braze platform
  • Experience working with Braze SDKs (iOS, Android, or Web)
  • Familiarity with Braze Currents and data streaming to external platforms
  • Ability to work independently in a remote, agile environment
  • Excellent communication and documentation skills

This role offers a unique opportunity for a skilled professional to drive business growth through targeted customer engagement strategies.