Program Strategy

3 days ago

Dindigul, Tamil Nadu, India beBeeAudienceResearch Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Overview

We are seeking a seasoned executive to lead our audience research and insights initiatives. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.

Main Responsibilities
  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
Requirements and Qualifications
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

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