Chief Paid Media Specialist

2 days ago


Kolkata, West Bengal, India beBeeDigital Full time ₹ 10,00,000 - ₹ 18,00,000

Job Overview:

We are seeking a highly skilled Digital Marketer to manage and optimize paid campaigns across multiple platforms. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS management, and performance analysis.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Meta, YouTube, BookMyShow, Snapchat, and other ad platforms.
  • Continuously monitor and analyze campaign performance to ensure cost-effectiveness and maximum ROI.
  • Develop strategies for audience targeting, bidding, and creative optimization.
  • Generate regular performance reports for campaigns across platforms.
  • Analyze data to identify trends, insights, and opportunities for improvement.
  • Present campaign results and recommendations to internal teams and clients.
  • Oversee content claims, disputes, asset management, fingerprinting, and SEO optimization.
  • Ensure compliance with platform policies and maximize monetization opportunities.
  • Manage metadata, tagging, and content optimization for visibility and reach.
  • Develop effective media plans tailored to client objectives and budgets.
  • Execute and manage paid campaigns for client projects, ensuring timely delivery and measurable outcomes.
  • Collaborate with internal teams to align campaign goals with creative and marketing strategies.

Required Skills & Qualifications:

  • 2–4 years of proven experience in paid campaign management and optimization.
  • Hands-on expertise with Meta Ads, YouTube Ads, BookMyShow Ads, Google AdSense, and Snapchat Ads Manager.
  • Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
  • Knowledge of YouTube & Facebook CMS including claims, disputes, and asset management.

About This Role:

As a Digital Marketing Manager, you will play a vital role in driving business growth through strategic campaign planning, execution, and optimization.

Why Join Us?

We offer a dynamic work environment that fosters innovation, collaboration, and continuous learning. Our team is passionate about delivering exceptional experiences to our clients and stakeholders.



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