Digital Media Specialist

3 days ago

Kolkata, West Bengal, India beBeePerformance Full time ₹ 6,00,000 - ₹ 9,00,000

Dear Candidates, Please note we will be able to respond to only those candidates whose cvs are shortlisted. We respect your valuable time for applying.

Job Role - Performance Marketer

We are seeking a high-performance Paid Campaign Consultant who lives and breathes ROAS, media buying, A/B testing, and analytics. This role requires someone who has consistently achieved 3X+ ROAS across e-commerce, lead gen, and brand campaigns using Google Ads, Meta Ads, Shopping Campaigns, and other paid media channels.

What You'll Do:

Key Responsibilities:

• Strategize, execute, and optimize high-budget Google Ads, Meta Ads, and Shopping Campaigns.

• Achieve at least 3X ROAS for various client verticals.

• Manage full-funnel campaign planning, audience segmentation, bid management, and creatives optimization.

• Lead A/B testing of ad creatives, landing pages, and audiences to improve conversions.

• Collaborate with our creative team for ad copies, video ads, and performance creatives.

• Track, measure, and report campaign performance using Google Tag Manager, GA4, and Meta Pixel.

What We Expect:

1-3 years of proven hands-on experience in Google Ads, Meta Ads, Shopping, and Performance Marketing.

Consistent 3X or higher ROAS achievement history (show portfolio during interview).

Proficiency in GTM (Google Tag Manager), GA4, Data Studio, and conversion tracking setups.

A strong grip on copies, hooks, storytelling in ads, and ad psychology is essential.

Audience funneling, budget optimization strategies, and up-to-date knowledge of media buying trends, ad platforms, and algorithm changes are also required.

A self-starter attitude with a sharp analytical and data-driven mindset is crucial.

Benefits:

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  • Collaborative, performance-driven culture with focus on growth.
  • Hybrid work culture, flexibility to work remotely as per project demands.
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