Digital Marketing Specialist

5 days ago


Kolkata, West Bengal, India beBeePaidAdvertising Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

We are seeking a skilled digital marketing professional to join our team as a Paid Advertising Manager. The ideal candidate will have extensive experience in managing and optimizing paid advertising campaigns across multiple platforms.

The successful candidate will be responsible for setting up and managing Google AdWords and Bing campaigns, conducting target keyword research, and writing compelling ad copy. They will also be expected to optimize campaign performance using bid and budget management, structural optimization, keyword analysis, and creative development.

In addition to managing paid social campaigns on Facebook, Instagram, and other social media platforms, the successful candidate will oversee the end-to-end shopping campaigns, including creating feed files, working with merchant centers, and executing shopping campaigns.

The ideal candidate will have a strong analytical ability, excellent communication skills, and the ability to work effectively in a team environment. They will also be proficient in using data to drive decision-making and able to manage and monitor spending to ensure it is aligned with business objectives.



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