Senior Digital Marketing Specialist

3 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Digital Marketing Position

Develop and implement a comprehensive digital marketing strategy to drive online traffic, enhance brand awareness, generate leads, and foster customer engagement. Analyze website analytics and key performance indicators (KPIs) to optimize digital marketing campaigns.

  • Design and execute paid digital advertising campaigns across Google AdWords, Facebook Ads, and LinkedIn Ads.
  • Collaborate with the content team to create engaging and relevant content for digital channels.
  • Oversee email marketing campaigns to build strong relationships with customers.
Required Skills and Qualifications

The ideal candidate will have:

  • A bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is preferred.
  • Proven experience in digital marketing with a track record of developing and implementing successful digital marketing campaigns.
  • Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.
  • Experience managing paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.
  • Proficiency in web analytics tools like Google Analytics and experience using data-driven insights to inform decision-making.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.
  • Strong analytical skills and attention to detail, with the ability to analyze data, identify trends, and optimize performance.
Key Qualifications

The successful candidate will possess:

  • Strong analytical and problem-solving skills.
  • Ability to think creatively and develop innovative solutions.
  • Excellent communication and interpersonal skills.
  • Results-driven approach with a focus on achieving goals and objectives.

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