Digital Marketing Specialist

22 hours ago


Kolkata, West Bengal, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000
Media Buying Assistant Manager Role Overview

At a digital advertising and marketing communications enterprise, we excel in developing and implementing digital strategies across earned, paid, and owned media.

We offer comprehensive solutions infused with creativity, backed by technology and analytics to ensure success for our clients.

Our team of strategy experts and creative professionals excel at setting KPIs, goals, and executing innovative campaigns.

We take pride in our valued partnerships with reputed platforms like Google, HubSpot, Leadsquared, and Microsoft Advertising Partner.

As a Media Buying Assistant Manager, you will be responsible for:

  • Tracking, optimizing, and reporting on PPC campaigns performance.
  • Analyzing all online marketing channels & campaigns ensuring optimal ROI.
  • Daily web analytics and conversion optimization. Ideas for new traffic generation.
  • Planning and prioritizing the team's work.
  • Managing project work and ensuring all deadlines are met.
  • Strong Inter – department coordination to avoid any confusion.

Key Competencies:

  • Critical thinking ability to understand root cause of issues.
  • Able to methodically approach problem resolution.
  • Able to manage time and prioritize multiple tasks in a fast-paced environment.
  • Capable of interpreting data and make recommendations to improve campaign performance.
  • Learning on the Fly (Learns new concepts quickly).
  • Open to change seeks learning opportunities.

This role offers a unique opportunity to leverage your skills and expertise to drive business growth and improvement.



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