Senior Marketing Lead

1 week ago

Mangalore, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Senior Analyst

We are seeking a seasoned marketing professional to lead our B2B services marketing efforts. The ideal candidate will have a proven track record of success in high-volume, multi-geo campaigns spanning India, the US and UAE markets.

The successful candidate will be well-versed in omni-channel digital marketing, hands-on with modern tools, and capable of driving measurable lead generation and brand visibility across channels.

  • Manage and optimize campaigns for B2B audiences across international markets.
  • Develop and implement SEO strategies aligned with evolving AI-driven practices to boost organic reach.
  • Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US and UAE.
  • Monitor marketing performance through analytics tools and deliver actionable insights for continuous optimization.
  • Stay updated on digital marketing and AI innovations to proactively adopt new practices.
Required Skills & Expertise:
  • Proven experience in email marketing, content marketing, social media marketing, and SEO with a focus on lead generation for B2B services.
  • Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms, marketing analytics/optimization tools, and Sales Navigator.
  • Good understanding of ABM strategies tailored to international audiences.
  • Experience in managing websites (WordPress or equivalent CMS preferred).
  • Strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Exceptional communication skills (written and verbal) with the ability to craft compelling marketing narratives.
Personal Attributes:
  • Strong project management and multitasking skills.
  • Detail-oriented with a growth and experiment-driven mindset.
  • Ability to work independently and with cross-functional teams in a fast-paced environment.
  • Creativity paired with analytical thinking for campaign success.

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