Regional Marketing Lead

3 days ago


Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Regional Marketing Lead

This is a challenging opportunity for an experienced marketing professional to drive the growth of our business across various regions.

About the Role
  • We are seeking a highly skilled and results-driven Regional Marketing Manager to oversee the development and execution of marketing strategies that meet or exceed sales targets for assigned regions.
  • The successful candidate will have excellent knowledge of digital marketing, market research analysis, customer segmentation, and loyalty programs.
Key Responsibilities
  • Develop and execute comprehensive marketing plans that align with business objectives, ensuring effective brand awareness, footfall, and sales growth in retail stores.
  • Lead regular store visits to understand customer needs, provide marketing support, and ensure seamless communication with regional and cluster managers.
  • Strategize and execute new store launch initiatives, encompassing pre-launch buzz, grand opening promotions, and post-launch sustainability efforts.
Required Skills and Qualifications
  • Bachelor's degree in marketing, business administration, or a related field; Master's degree preferred.
  • 4-6 years of retail marketing experience, with earlier experience at individual store sales/marketing desirable.
  • Strong knowledge of marketing concepts, ATL & BTL strategies, and budget management.
  • Experience in market research, market entry strategies, and new market development.
Benefits
  • A competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • A dynamic and supportive work environment.
Candidate Profile
  • A strong understanding of local market trends, customer behaviors, and competition.
  • Ability to execute tailored marketing strategies to local market dynamics.


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