Digital Reputation Specialist

6 days ago

Mumbai, Maharashtra, India Adfactors PR Full time
About the Role

We are seeking a highly skilled Digital Reputation Specialist to join our team in Mumbai, Delhi, and Bengaluru. As a key member of our digital team, you will be responsible for leading digital reputation audits, media and social media tracking, and crisis management projects.

Key Responsibilities
  • Conduct digital reputation audits to identify opportunities and challenges for our clients.
  • Lead media and social media tracking for ongoing reputation management retainers and crisis/ incident management projects.
  • Develop and implement data-driven digital reputation solutions with a focus on LinkedIn.
  • Collaborate with our public relations teams to analyze search and social media data, undertake industry research, and create counsel-led digital reputation solutions.
  • Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, build relationships with them, and engage them in advocacy programs for our clients.
  • Map and track reputation risks to our clients, create risk preparedness plans, and manage crisis situations and incidents for our clients.
Requirements
  • 3-5 years of experience in SEO, ORM, media research, and industry research across digital agencies, media research agencies, or technology consulting firms.
  • Capabilities in keyword analysis, Google Discovery analysis, media analysis, influencer mapping, and social media conversation analysis.
  • Expertise in tools like Meltwater, Talkwalker, Brandwatch, SEMRush, and Answer The Public.
  • Ability to link data to the client's industry context and reputation needs to get to actionable insights.
  • Experience in working with complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech.
  • Strategic and digital acumen, critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets.
About Adfactors PR

Adfactors PR is the largest public relations agency in India and the 53rd largest across the world. Our clients include some of the largest corporations, conglomerates, financial institutions, and trade bodies, as well as some of the most innovative start-ups and unicorns. We have a track record of successfully delivering on complex and challenging communications briefs – often characterized by high stakes, urgency, and a sense of uncertainty about the potential outcomes.

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