SEO Specialist

6 days ago

Mumbai, Maharashtra, India Puretech Digital Full time
Job Title: Search Engine Optimization Analyst

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team at Puretech Digital.

About the Role:

The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

Key Responsibilities:

  • Conduct keyword research and create accurate keyword lists.
  • Organize content themes effectively and demonstrate proficiency in Information Architecture.
  • Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
  • Provide source code-level recommendations for better website crawling.
  • Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
  • Ensure error-free documents and provide on-page recommendations for SEO enhancement.
  • Understand client services/products and deliver detailed content requirements.
  • Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
  • Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
  • Regularly refresh link details and stay updated on new content syndication platforms.
  • Adhere to reporting schedules and proactively report deviations.
  • Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
  • Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations.

Requirements:

  • Bachelor's degree
  • Experience 1 to 5 years
  • Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication skills
  • Passion for staying updated on the latest SEO trends, tools, and techniques.

About Puretech Digital:

Puretech Digital is a Mumbai-based, award-winning independent digital marketing agency led by Prashant Deorah. With a team of over 200 experts, we stand among India's most digitally experienced agencies, offering comprehensive services across various digital marketing disciplines.

We specialize in delivering 360-degree digital solutions, blending creativity with technology and data-driven insights. Our core offerings revolve around Organic Growth Marketing (SEO, On-site & Off-site Optimization), Performance Marketing (Paid Media), Marketing Automation (CRM, Lead Generation), Content Marketing, Creative Solutions, and Data and Analytics.

Our portfolio showcases successful campaigns for prestigious clients such as HDFC Bank, Bank of Baroda, Victoria's Secret India, Vijay Sales, TCS, and HT Media. With over a decade of experience, we have earned a strong reputation, particularly in the BFSI industry, demonstrating our expertise across technologies, channels, and tools. At Puretech Digital, we deeply work on culture building that celebrates our Puremates and their achievements. Our commitment to employee satisfaction is reflected in being awarded the prestigious Great Place to Work title in 2023.

Interested in joining us? Please send your updated resume with the below details at careers@puretech.com

  • Current CTC
  • Expected CTC
  • Notice period
  • Total SEO experience

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