Senior Ophthalmic Marketing Specialist

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

Key Role in Shaping Brand Success

Our pharmaceutical organization seeks a highly skilled Product Marketing Manager to lead strategic initiatives for ophthalmic brands.

The ideal candidate will have a blend of field-based sales understanding and marketing acumen to drive targeted campaigns, KOL engagement, and market penetration strategies.

This role is crucial in shaping brand success and commercial outcomes within a competitive therapeutic segment.

Primary Responsibilities:

  • Develop and execute end-to-end marketing strategies for assigned ophthalmic brands aligned with business objectives.
  • Analyze market trends, therapy evolution, and competitive landscape to identify growth opportunities.
  • Design differentiated brand positioning, value propositions, and messaging frameworks.
  • Conceptualize and implement integrated marketing campaigns, including doctor engagement programs, CME initiatives, and digital activations.
  • Execute KOL engagement strategies, ensuring alignment with brand narratives and scientific messaging.
  • Track and measure campaign effectiveness using qualitative and quantitative KPIs.
  • Collaborate with cross-functional teams for seamless implementation of marketing initiatives.
  • Conduct regular field visits to assess campaign adoption and gather physician feedback.

Key Performance Indicators (KPIs):

  • Sales trends and growth.
  • Return on investment for campaigns and marketing initiatives.
  • Market share shifts and regional brand performance.

Requirements:

  • Bachelor's degree in Science, Pharmacy, or Technology; MBA in Marketing or Pharmaceutical Management preferred.
  • Minimum 1-2 years of core marketing experience in the pharmaceutical industry, preferably in ophthalmology or biosimilars.
  • Prior field sales experience in specialty therapies advantageous.

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