Senior Digital Marketing Specialist

1 day ago

Mangalore, Karnataka, India beBeeAmazonPpcManager Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Amazon PPC Manager Job Description

We are seeking a strategic and results-driven Amazon PPC Manager to lead our advertising efforts on the Amazon platform.

Key Responsibilities:
  • Campaign Planning and Execution: Develop, execute, and optimize Amazon PPC campaigns across 3,000+ ASINs to achieve sales growth, return on ad spend (ROAS), and other key performance indicators (KPIs).
  • Advertising Strategy: Drive advertising strategy to align with broader business objectives, including revenue targets and market share growth.
  • Daily Performance Checks: Conduct daily checks of campaign performance, identify risks and opportunities, and proactively adjust campaigns to maintain profitability and efficiency.
  • Keyword Targeting and Bidding Strategies: Continuously recommend and refine keyword targeting and bidding strategies to maximize visibility and conversion.
  • Reporting and Analytics: Develop and maintain detailed reporting dashboards to provide actionable insights and recommendations to leadership.
  • Competitor Analysis: Monitor competitor activity, category trends, and Amazon marketplace changes to capitalize on growth opportunities.
  • Budget Management: Manage advertising budgets with precision to ensure efficient allocation of spend to maximize returns.
  • Team Collaboration: Partner with sales, product, and merchandising teams to integrate advertising insights into broader business strategies.
  • Industry Knowledge: Stay on the cutting edge of Amazon Advertising Console, policies, and emerging tools.

As a seasoned professional in Amazon advertising, you will be responsible for developing and executing a comprehensive advertising strategy that drives business growth and revenue.

The ideal candidate will have a proven track record of success in Amazon advertising, a strong understanding of Amazon's advertising platform, and excellent analytical and problem-solving skills.

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