Multi Channel Marketing Professional

3 days ago

Jaipur, Rajasthan, India beBeeCampaignManager Full time ₹ 8,00,000 - ₹ 15,00,000
Campaign Manager Role

We are seeking a skilled professional to lead our campaign management efforts.

  • Key Responsibilities:

The ideal candidate will have strong knowledge of campaign workflows, typologies, schemas, personalization, and message templates.

  • Design, build, and deploy multi-channel campaigns across various channels such as email, SMS, push, direct mail, and in-app.

The successful candidate will have experience with Adobe Campaign (Classic/v8) campaign execution and management, as well as strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).

  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization:

The role requires strong analytical skills and experience working with reporting & campaign optimization. The ideal candidate will be able to collaborate with marketing, data, and technology teams to ensure smooth campaign execution.

  • Segmentation & Targeting:

The successful candidate will have hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates, as well as experience with SQL and JavaScript for segmentation and audience building.

  • Create customer segments using Adobe Campaign's data model and query capabilities (SQL):

The ideal candidate will be able to leverage behavioural, transactional, and demographic data to build targeted lists, manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.

  • Leverage behavioural, transactional, and demographic data to build targeted lists:

The successful candidate will have strong knowledge of campaign workflows, typologies, schemas, personalization, and message templates, as well as experience with SQL and JavaScript for segmentation and audience building.

  • Personalization & Templates:

The ideal candidate will be able to configure personalization blocks, dynamic content, and message templates, work with creative teams to build responsive, personalized email templates, and ensure campaigns align with brand guidelines and compliance requirements.

  • Configure personalization blocks, dynamic content, and message templates:

The successful candidate will have experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target), knowledge of HTML, CSS, JavaScript for email template troubleshooting, and exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

Requirements
  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.

Nice to Have:

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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