Senior Performance Marketing Professional
6 days ago
Job Summary:
As a seasoned digital marketer, you will lead the performance marketing practice across paid channels. You'll oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients.
Key Responsibilities:- Paid Media Strategy & Execution
- Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
- Campaign Management
- Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
- Client Management
- Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
- Team Leadership
- Mentor and manage junior team members; oversee external contractors to ensure quality execution.
- Performance Analysis
- Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
- 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
- Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
- Certifications in Google Ads, Meta Blueprint, or Ads.
- Strong understanding of attribution models, A/B testing, and conversion rate optimization.
- Bachelor's degree in Marketing, Business, or related field.
- Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).
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