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Senior Performance Marketing Strategist
3 weeks ago
We are seeking a seasoned performance marketing strategist to drive our paid marketing efforts across platforms.
About the Role:
- Lead and manage the end-to-end performance marketing function, overseeing strategy development, campaign execution, and optimization.
- Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI and customer acquisition.
- Collaborate with cross-functional teams to drive conversion rate optimization, campaign impact, and efficiency improvements.
- Stay ahead of industry trends, algorithm updates, and platform innovations to maintain a competitive edge.
Requirements:
- 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing D2C brand.
- Proven track record of managing large-scale budgets in high-growth environments.
- Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
- Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
- Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.
About Us:
We are India's leading AI-first EdTech brand, helping children build strong English communication, math foundations, and life skills. We value ownership, speed, and innovation, and are committed to making a positive impact in the lives of our students and community.