Senior Brand Strategist

19 hours ago

Jaipur, Rajasthan, India beBeeBrand Full time ₹ 36,00,000 - ₹ 48,00,000

Job Overview:

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  • We are seeking a seasoned Brand Strategist to develop and execute comprehensive brand strategies that enhance brand awareness and equity.
  • The ideal candidate will manage brand positioning, messaging, and visual identity across all marketing channels, driving business growth through effective brand management.
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Responsibilities:

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  • This role requires the ability to conduct market research, identify consumer insights, market trends, and competitive threats to inform brand development.
  • The successful candidate will collaborate with cross-functional teams to ensure brand consistency in product launches, promotions, and campaigns.
  • We need someone who can develop high-quality marketing collateral, including advertising materials, packaging, and digital assets, that accurately represent our brand.
  • A key aspect of this role is monitoring and analyzing brand performance metrics, including market share, brand perception, and consumer sentiment.
  • The Brand Strategist will also identify opportunities for brand growth and expansion into new markets or customer segments.
  • This individual will manage relationships with external agencies, vendors, and partners to support brand initiatives.
  • The successful candidate will be responsible for coordinating and executing brand activities, ensuring project timelines are met.
  • Lastly, staying up-to-date on industry trends and best practices in branding and marketing is crucial for success in this role.
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Requirements:

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  • Degree in Marketing, Communications, or a related field.
  • 5+ years of experience in brand strategy and management.
  • Proven track record of developing and executing successful brand strategies.
  • Strong analytical skills and ability to interpret data to inform decision-making.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.

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