
Senior Marketing Professional
2 weeks ago
We are seeking a seasoned Lead Marketing Strategist to spearhead our B2B and SaaS marketing initiatives. As an experienced executive, you will be responsible for developing and executing targeted marketing plans that drive business growth.
Key Responsibilities:
- Design and execute comprehensive B2B lead generation campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage SEO strategy and competitor analysis using SEMrush and Ahrefs.
- Develop and implement Account-Based Marketing (ABM) campaigns to target key accounts.
- Run targeted LinkedIn outreach and content-driven campaigns.
- Manage HubSpot and Klaviyo workflows for automation, email sequences, and lead nurturing.
- Oversee social media presence with B2B positioning.
- Coordinate workflow and projects using Asana.
- Track Key Performance Indicators (KPIs), analyze campaign data, and deliver performance reports.
Requirements:
- 4-6+ years of proven experience in Digital Marketing (B2B/SaaS mandatory).
- Strong hands-on skills with SEMRush, Google Ads, Meta Ads, HubSpot, Klaviyo, Asana, and LinkedIn Ads (mandatory for B2B).
- Ability to drive Marketing Qualified Leads (MQL)/Sales Qualified Leads (SQL) growth with scalable campaigns.
- Excellent communication and reporting skills.
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