
Digital Media Strategist
5 days ago
NITORI is Japan's No.1 home furnishing and lifestyle brand, with a mission to bring quality of life to every home.
We are looking for an experienced Google Ads Specialist to help us scale digital performance across multiple markets in Southeast Asia.
Key Responsibilities- Plan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Monitor campaign performance and conversions using GA4, Google Tag Manager, and in-platform tools.
- Analyze data, identify trends, and continuously improve ROAS and CPA.
- Collaborate with local eCommerce, content, and creative teams to align messaging with business goals.
- Build and manage multi-market media strategies tailored to local behaviors and insights.
- 3–5+ years of direct experience managing large-scale Google Ads campaigns.
- Demonstrated success managing budgets over $100,000/month.
- Strong understanding of audience targeting, bidding strategies, A/B testing, and performance optimization.
- Proficiency with GA4, Google Tag Manager, and conversion tracking setup.
- Experience in Southeast Asian markets (SG, MY, TH, ID) is a strong plus.
- Fluency in English; knowledge of local languages is a bonus.
- Competitive salary: $7,000 – $10,000/month, depending on experience.
- Remote flexibility with a cross-border team.
- The opportunity to work with one of Asia's fastest-growing retail brands.
- Long-term career path in a high-growth, data-driven marketing environment.
- Full autonomy to lead paid media strategy in multiple countries.
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