Digital Marketing Strategist

2 weeks ago

Tirupati, Andhra Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Job Role: Digital Marketing Strategist (E-commerce Specialist)

We are seeking a highly skilled and data-driven Digital Marketing Strategist to drive growth and revenue for our e-commerce business.

Key Responsibilities:
  1. Paid Media Optimization
    • Develop, implement, and optimize paid media campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Create full-funnel strategies tailored for e-commerce brands to improve customer acquisition and retention.
    • Analyze and optimize ad performance daily to ensure efficient delivery and maximize ROI.
  2. Conversion & Growth Improvement
    • Conduct A/B testing on creatives, copies, audiences, and landing pages to enhance conversion rates.
    • Optimize ad funnels (from click to purchase) to reduce CAC and improve ROAS.
    • Collaborate with product teams to enhance website CRO and improve the user experience.
  3. Analytics & Reporting
    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  4. Audience & Market Research
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase LTV.
  5. Collaboration & Creative Direction
    • Work with creative teams to guide ad content and develop innovative campaigns.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

Required Skills & Qualifications:

  • 3–6 years of experience in digital marketing, preferably for e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling e-commerce campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Key Performance Indicators:

  • Return on Ad Spend (ROAS)
  • CAC vs Lifetime Value ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth e-commerce environment.
  • Strong communication and collaboration skills.

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