Digital Marketing Growth Manager

2 weeks ago

Tirupati, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
Lead Acquisition Strategist

About the Role

We are seeking a Lead Acquisition Strategist with a growth hacking mindset and an obsession for social media trends to lead our digital distribution efforts.

This role has a primary focus on paid digital marketing and is ideal for a hands-on individual who can strategically manage and expand online channels while reducing reliance on third parties.

The successful candidate will be a creative problem-solver, adept at the full lifecycle of idea creation, execution, and continuous iteration to drive ambitious growth targets.

Responsibilities
  • Paid Digital Distribution: Lead and manage all paid digital marketing channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
  • Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.
Key Skills
  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration

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