Digital Growth Accelerator

1 week ago

Tirupati, Andhra Pradesh, India beBeeGrowth Full time ₹ 1,37,85,000 - ₹ 1,81,05,000
About the Role

We are seeking a seasoned professional to spearhead our growth initiatives, focusing on accelerating user acquisition, engagement, and retention across our fintech products.

This individual will play a critical role in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

Our platform boasts almost 4mn monthly active users and 15% daily active users, with an installed base of nearly 58mn+. It offers customers free and unlimited access to their bureau scores from two major bureaus, CIBIL and Experian. We provide features across the credit cycle: Access, Analyze, Leverage, and Protect.

Key Responsibilities:
  • Growth Strategy Development

Develop and implement holistic growth strategies for the OneScore portfolio, covering various acquisition and engagement channels including:

  • OneScore mobile app
  • OneScore website

This includes driving acquisition, engagement, and retention for the APP and Web, as well as monetization use cases like Personal Loans.

Responsibility for delivering month-on-month Personal Loan Volumes is key.

Stakeholder Management

Manage and coordinate with key platform partners such as Google and Meta to optimize growth campaigns, platform integrations, and new feature launches. Build and maintain strong relationships with merchant partners to facilitate co-marketing and promotional activities.

  • Experimentation & Innovation

Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta. Continuously identify and integrate emerging growth opportunities.

  • Cross-functional Collaboration

Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.

  • Leadership & Mentorship

Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Qualifications and Skills:
  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.
  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.
Preferred Skills:
  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products, regulatory environments, and customer behavior.
  • Hands-on experience with growth-related tools and platforms.
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
  • Ability to thrive in a fast-paced, ambiguous startup environment.

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