Chief Retention Officer

2 days ago


Kanpur, Uttar Pradesh, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,20,00,000

At Soulflower, we are a leading natural beauty and wellness company.

We are rapidly expanding across eCommerce, Quick Commerce, Retail, and Global markets – with customer retention at the heart of our growth.

Key Responsibilities:
  • Design Customer Journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Implement targeted CRM strategies to increase Repeat Purchase Rate, AOV, and CLV.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
  • Owning CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborating with performance marketing and creative teams to craft high-converting retention campaigns.
  • Maintaining consistent brand voice, empathy, and care in all CRM communications.
  • Strengthening our Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Developing VIP & Subscriber Programs to improve LTV.
  • Partnering with CX teams to ensure issue resolution translates into retention opportunities.
  • Tracking key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Running A/B tests to optimize messaging, cadence, and offers.
  • Building weekly dashboards and insights for leadership.


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