
Senior Influencer Marketing Professional
19 hours ago
Senior Influencer Marketing Manager Job Description:
We are seeking a highly skilled and experienced Senior Influencer Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for developing and executing influencer campaigns that drive brand awareness, engagement, and sales.
Key Responsibilities:
- Influencer Outreach & Campaign Management:
- Identify, onboard, and manage relationships with influencers across YouTube, Instagram, and other social media platforms.
- Develop and execute influencer campaigns, ensuring alignment with the brand's goals and KPIs.
- Content Strategy & Execution:
- Collaborate with influencers to create authentic, engaging, and brand-aligned content.
- Ensure that content adheres to the brand guidelines and is optimized for performance.
- Data Analysis & Reporting:
- Track and analyze campaign performance, including reach, engagement, and ROI metrics.
- Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration:
- Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms (YouTube, Instagram, etc.) and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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