Influencer Marketing Specialist

2 days ago

Rajkot, Gujarat, India beBeeInfluencer Full time ₹ 36,00,000 - ₹ 48,00,000
Marketing Influencer Specialist

We are seeking a creative Marketing Influencer Specialist to develop and execute influencer marketing campaigns. This role is ideal for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

The successful candidate will collaborate with our team to build relationships with influencers, analyze campaign performance, and drive brand awareness and engagement.

Key Responsibilities:
  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro) to align with our target audience and values.
  • Campaign Strategy & Execution: Collaborate with our marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with our brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
Required Skills & Qualifications:
  • Influencer Network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with our content, creative, and marketing teams.
  • Proactive: Ability to work independently, take initiative, and drive new ideas forward.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

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