
Driving Growth in Fintech Markets
6 days ago
A seasoned growth marketer with a proven track record in launching and scaling SaaS/fintech products, particularly in the US market, is sought after. The ideal candidate will have experience in building demand without relying on heavy paid spend or SEO and has cracked distribution in US SaaS/fintech markets.
Key Responsibilities:- Develop and execute go-to-market strategies for launching new fintech SaaS products in the US market.
- Shape positioning and messaging to resonate with early adopters, founders, and finance leaders.
- Drive traction through online communities, forums, and social media platforms.
- Launch engagement campaigns in niche communities, such as startup forums, affiliate networks, and fintech groups.
- Set up and scale referral and affiliate programs to incentivize early adoption.
- Bachelor's degree in Marketing, Business, Communications, Economics, or a related field.
- 5–8 years of growth marketing experience with a proven track record in launching and scaling SaaS/fintech products, particularly in the US market.
The growth marketer will work closely with the product team to develop a deep understanding of user needs and preferences. They will be responsible for identifying opportunities to drive growth through strategic partnerships and innovative marketing tactics.
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