
Media Buying Specialist
22 hours ago
Job Title: Media Buying Specialist
Job Overview:
We are seeking a results-driven professional to assume the role of a Media Buying Specialist. The primary objective is to plan and execute effective media campaigns across various platforms, ensuring alignment with client objectives and target audience.
Key Responsibilities:
- Media Planning:
- Create detailed media plans with budget allocations, considering traditional and digital channels.
- Negotiate rates, placements, and packages with media vendors to maximize value.
- Develop media strategies aligned with client goals, target audience, and market trends.
- Campaign Execution & Monitoring:
- Coordinate with creative and client servicing teams for smooth campaign rollouts.
- Track, monitor, and analyze campaign performance against established Key Performance Indicators (KPIs).
- Suggest optimizations and corrective measures during campaign execution.
- Reporting & Analysis:
- Prepare post-campaign reports with insights, performance metrics, and return on investment (ROI) analysis.
- Provide recommendations for future campaigns based on data and market trends.
- Team Collaboration:
- Work closely with clients, internal teams, and external partners to deliver successful campaigns.
- Stay updated with the latest media trends, advertising technologies, and consumer behavior patterns.
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