Digital Marketing Specialist

3 weeks ago


Indore, Madhya Pradesh, India HireBloc Full time
Job Description:

HireBloc is seeking a highly skilled Pay-Per-Click Campaign Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective PPC campaigns that drive traffic, generate leads, and maximize ROI for our organization.

Key Responsibilities:
  1. Develop and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising
  2. Conduct keyword research and optimize ad copy to improve campaign performance
  3. Analyze campaign data and provide insights to optimize for conversions and ROI
  4. Monitor and manage bid strategies and budget allocation to maximize results
  5. Collaborate with the marketing team to align PPC campaigns with overall marketing strategies
  6. Utilize A/B testing to continuously improve campaign performance and efficiency
  7. Stay updated with industry trends and best practices in PPC and digital advertising
  8. Generate regular reports on campaign performance and present findings to key stakeholders
  9. Manage and optimize landing pages for PPC campaigns to maximize lead generation
  10. Identify and pursue new opportunities for expansion and growth of PPC efforts
Requirements:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • Proven experience in managing PPC campaigns and budgets effectively
  • Demonstrated expertise in Google Ads and other PPC platforms
  • Strong analytical skills with the ability to interpret complex data and make informed decisions
  • Experience with A/B testing and conversion rate optimization
  • Proficiency in using web analytics tools like Google Analytics or Adobe Analytics
  • Excellent understanding of digital marketing strategies and best practices
  • Ability to work in a fast-paced dynamic environment and manage multiple projects simultaneously
  • Strong communication and presentation skills to report on campaign performance and insights
  • Certifications in Google Ads or other PPC platforms are a plus


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