
Digital Marketing Expert
1 week ago
Role Overview:
We are seeking a highly skilled Email Marketing Specialist to join our team. This is a fantastic opportunity for someone who is passionate about creating engaging email campaigns that drive results.
- Main Responsibilities:
- Develop and execute comprehensive email marketing strategies aligned with our overall business objectives.
- Design, build, and deploy high-quality email campaigns using various platforms (Mailchimp, Mailerlite).
- Create engaging subject lines, preview text, and body copy that resonates with our audience.
- Analyze campaign performance using platform dashboards, Google Analytics, and UTM parameters.
- Optimize campaigns for improved open, click, and conversion rates.
- Segmentation & Audience Analysis:
- Segment our lists by interest, behavior, and engagement to ensure targeted outreach.
- Maintain clean, updated supporter databases.
- Translate data insights into actionable recommendations for improved engagement.
- Deliverability & Technical Setup:
- Ensure compliance with email regulations (GDPR, CAN-SPAM).
- Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
- Collaboration & Strategy:
- Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising).
- Support integration of email into multi-channel campaigns (social, WhatsApp, website, events).
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