Senior Marketing Strategist
2 weeks ago
Company Overview
TIGI HR is a forward-thinking organization dedicated to redefining the loan experience for customers.
About the Role
We are seeking an experienced Offline Marketing Manager to lead the development and execution of offline marketing strategies in our Ahmedabad office. The successful candidate will be responsible for promoting our loan products and enhancing brand visibility through innovative campaigns and events.
Job Responsibilities
- Craft compelling marketing strategies tailored to our target markets, leveraging market insights to drive customer acquisition and engagement.
- Organize and execute promotional events, seminars, and workshops that create memorable experiences and drive customer interest.
- Collaborate with cross-functional teams to align marketing initiatives and amplify our brand message across channels.
- Analyze campaign performance and prepare insightful reports to evaluate effectiveness and inform future strategies.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in offline marketing or brand management, preferably within the BFSI sector.
- Exceptional communication and interpersonal skills, with a strong ability to analyze market trends and consumer behavior.
- Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
What We Offer
- A competitive salary package, estimated at ₹8-12 lakhs per annum, based on industry standards and your qualifications.
- Opportunities for professional growth and career advancement in a rapidly evolving industry.
- A collaborative and inclusive work environment where your ideas and contributions are valued.
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