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Senior Brand Marketing Strategist

2 weeks ago

Pune, Maharashtra, India beBeeStrategist Full time ₹ 1,40,00,000 - ₹ 1,70,00,000
Job Title

We are seeking an experienced Senior Marketing Manager to lead our marketing efforts across offline and online channels.

Your Role:

  • Develop and execute integrated marketing campaigns that elevate brand presence.
  • Strategize and execute television advertising campaigns, including Fixed Commercial Time (FCT) and Non-Fixed Commercial Time (NFCT) slots.
  • Manage annual marketing budget planning, forecasting spends, and allocating budgets based on historical performance and strategic priorities.
  • Lead paid digital advertising campaign planning and execution, including audience targeting, creative formats, and bidding strategies.
Responsibilities
  • Annual TV Campaign Planning & Execution:
    • Strategize and execute television advertising campaigns.
    • Select appropriate channels and time bands based on audience insights.
    • Coordinating with media agencies and broadcasters.
    • Monitoring campaign performance and optimizing placements.
  • Annual Marketing Budget Planning:
    • Leading the budgeting process for all marketing initiatives.
    • Forecasting spends across media channels and campaign types.
    • Allocating budgets based on historical performance and strategic priorities.
    • Ensuring cost-efficiency and ROI through regular budget reviews.
  • Paid Digital Advertising Campaign Planning & Execution:
    • Managing all paid digital media efforts.
    • Planning campaigns across platforms like Google Ads, Meta, YouTube, and programmatic networks in coordination with digital agency.
    • Defining audience targeting, creative formats, and bidding strategies.
    • Tracking KPIs like CTR, CPC, conversions, and ROAS to ensure campaign effectiveness.
  • Website, Social Media & SEO management:
    • Manage and maintain company websites for accuracy, performance, and user experience.
    • Develop and implement SEO strategies to improve search engine rankings and visibility.
    • Conduct regular site audits for health, speed, and mobile responsiveness.
    • Collaborate with internal teams and external SEO/website management agencies to align goals and deliverables.
    • Monitor analytics and prepare performance reports with actionable insights.
  • Marketing Planning and Coordination:
    • Planning and executing marketing campaigns in TV, Radio, newspapers and magazines.
    • Identifying relevant channels, publications and negotiating ad placements.
    • Coordinating creative development and production timelines.
    • Ensuring timely release and monitoring reach and impact.
  • Marketing & Digital Sponsorships and Collaborations:
    • Managing Above-The-Line (ATL) and digital sponsorships.
    • Partnering with influencers, content creators, and media properties.
    • Negotiating sponsorship deals and co-branded content opportunities.
    • Aligning collaborations with brand objectives and campaign themes.
  • PR Management:
    • Managing PR activities for FIL & MMF.

Requirements:

  • Masters degree in marketing/communications management.
  • 10+ years of experience in marketing/communications.
  • Proven experience in managing media campaigns and cross-functional teams.

Key Competencies:

  • Strategic planning and execution.
  • Media buying and performance tracking.
  • Strong communication and stakeholder management.
  • Budgeting and ROI analysis.
  • Familiarity with ATL, digital tools, platforms, and analytics platforms.
  • Social Media, SEO, and Paid Advertising.