Content Writer – Brand Marketing

4 weeks ago

Pune, Maharashtra, India Tru Performance Inc Full time

Job Title: Content Writer – Brand Marketing

Location: Pune

Experience: 1-2 Years

Employment Type: Full-Time (On-site)

Timings : 3:00 pm – 12:00 am

About the Role and company

We're seeking a versatile and creative Content Writer to join our in-house brand and marketing team. You'll be responsible for generating impactful content that resonates with our audience, especially across LinkedIn, blogs, and social media . This role is ideal for someone passionate about technology, branding, and digital storytelling, with a knack for turning complex ideas into engaging content.

Key Responsibilities

  • Write and edit high-impact content for blogs, social media, website, and email campaigns with a focus on brand storytelling
  • Strategize and manage the company's LinkedIn handle , including content calendars, post creation, and engagement tactics
  • Develop and execute LinkedIn branding initiatives to boost both company and leadership personal branding
  • Research emerging trends in AI, technology, and innovation to create timely, thought-provoking content
  • Collaborate with design, marketing, and leadership teams to ensure cohesive messaging and brand alignment
  • Repurpose and tailor content across platforms (LinkedIn, website, social media) to maximize reach and relevance
  • Support Director-led communications and contribute to high-visibility content strategies
  • Build and maintain a scalable content generation framework to support ongoing brand marketing and thought leadership efforts

Requirements

  • 1–2 years of experience in content writing, preferably in tech, consulting, or B2B domains
  • Strong research, writing, and content structuring skills
  • Proven experience in LinkedIn content creation and professional branding
  • Ability to work independently and collaboratively in a fast-paced environment
  • Passion for technology, innovation, and digital transformation
  • Eagerness to learn, experiment, and grow with the brand

Why Join Us

  • Creative ownership and strong learning curve
  • Shape the voice of a growing tech-forward brand
  • Collaborate with leadership and multiple departments
  • Opportunity to grow into digital strategy, client communication, or senior content roles
  • Contribute to high-visibility content initiatives, including Director and company communications

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