Digital Marketing Strategist

1 week ago

Gurgaon, Haryana, India beBeeDigital Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Description:

  • The primary objective of this role is to devise innovative digital marketing campaigns that enhance the visibility and engagement of our services across various platforms.
  • This position plays a vital part in supporting business growth objectives by fostering enrolment, establishing thought leadership, and broadening presence within ISO and sustainability education.

Creative Content Development:

  1. Develop compelling content for multi-channel campaigns and platform enablers, including websites, blogs, email newsletters, social media, and promotional avenues.
  2. Create marketing collateral (brochures, landing pages, advertisements) to effectively promote services and engage target audiences.
  3. Collaborate with subject matter experts to ensure accurate and relevant digital content reflecting the subject matter or services offered.

Campaign Planning & Execution:

  • Oversight planning, development, and execution of marketing campaigns promoting courses related to ISO management systems and sustainability topics (e.g., GHG, CSRD).
  • Implement digital advertising strategies (Google Ads and LinkedIn) to enhance visibility and engagement.

Social Media & Community Engagement:

  1. Coordinate and expand social media presence across various platforms, particularly LinkedIn, by posting regularly and engaging with followers.
  2. Develop and maintain a content calendar ensuring consistent and effective communication.

Lead Generation & Nurturing:

  • Design and execute email marketing campaigns, including newsletter development and lead nurturing sequences.
  • Analyze lead-generation tactics and refine strategies to enhance conversion rates and increase course sign-ups.

Market Research & Data Analysis:

  • Conduct market research to identify emerging trends, competitor activities, and potential audience segments.
  • Track and report on key performance metrics such as website traffic, email engagement, lead conversion, and campaign ROI.

Event Support:

  • Assist in planning and execution of webinars, virtual workshops, and other events educating potential clients and driving lead generation and awareness.
  • Coordinate with external partners and platforms to ensure seamless event execution.

Requirements:

  • Bachelor's degree in marketing, Communications, Business, Sustainability, or a related field, or equivalent experience.
  • Strong commercial experience demonstrating success in multi-channel marketing with emphasis on digital expertise.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, CRM systems, email marketing platforms, social media management tools, and content management systems.
  • Familiarity with industry, particularly education/training services, sustainability, or certification and assurance sectors.

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